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Cash on delivery in Tunisia: a guide for online stores

By the COD Confirmation teamUpdated 2 min read

In Tunisia, cash on delivery is the most common way to pay for online orders, especially from social media stores. To protect your margin, confirm every order before shipping, quote the full amount in dinars including delivery, write in French or Arabic, and follow up by phone with customers who don’t answer.

Key takeaways

  • Cash on delivery is the payment method most Tunisian online shoppers expect.
  • Confirm every order in French or Arabic before it goes to the courier.
  • Quote the full amount in dinars, delivery included.
  • Follow up by phone, in Tunisian Arabic, with customers who don’t reply.

How cash on delivery works in Tunisia

A Tunisian COD order usually follows the same path as elsewhere in North Africa: the customer orders, the store confirms, a courier delivers and collects cash in dinars (DT), and the collected money is transferred back to the store minus fees. Most of the profit is decided between the order and the delivery.

Why COD orders get refused in Tunisia

  • Impulse orders from Facebook and Instagram ads.
  • Customers who can’t be reached when the courier calls before delivery.
  • Incomplete addresses, especially outside the main cities (Tunis, Sfax, Sousse).
  • Unclear totals, when delivery fees weren’t obvious at checkout.
  • Slow delivery, which gives customers time to change their mind.

Couriers and delivery

Tunisian stores generally choose between Rapid-Poste (La Poste Tunisienne), international express companies such as Aramex, and local e-commerce delivery companies that handle pickup, cash collection and payouts. Ask each one about coverage in your main regions, delivery times, return fees and payout frequency.

Confirming COD orders in Tunisia

Send a WhatsApp confirmation as soon as the order is created. French works well in writing, and you can add an Arabic line:

French
Bonjour {{1}} 👋 Merci pour votre commande {{3}} chez {{2}}. Montant à payer à la livraison : {{4}} Adresse : {{5}} Merci de confirmer votre commande.
✅ Confirmer
❌ Annuler

Then:

  • Send one reminder a few hours later if there’s no reply.
  • Call high-value orders that still haven’t answered, in Derja, with a short call script.
  • Correct the address before shipping if the customer replies with details.
  • Ship quickly once the order is confirmed.

See more examples in French and Arabic in our WhatsApp COD confirmation templates.

Checklist for COD stores in Tunisia

  • Confirm every order before shipping.
  • Require a valid Tunisian mobile number.
  • Show the delivery fee clearly before the order.
  • Track refusals by region and by courier.
  • Review repeat refusers before shipping their next order.

Questions merchants ask

Can’t find the answer you’re looking for? Email info@usewhapi.com.

Is cash on delivery common in Tunisia?
Yes. Many Tunisian shoppers prefer to pay in cash when the parcel arrives, particularly when buying from social media stores or a brand they haven’t bought from before. Card and mobile payments exist, but COD remains the default for most small and medium stores.
Which language should Tunisian stores use for confirmations?
French and Arabic are both widely understood in writing, and many stores mix them. For phone follow-ups, Tunisian Arabic (Derja) is the most natural choice.
Which delivery companies handle COD in Tunisia?
Options include Rapid-Poste from La Poste Tunisienne, international express companies such as Aramex, and local last-mile delivery companies that specialise in e-commerce and cash collection. Compare coverage, fees and how quickly collected cash is paid back.

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